About FOCO
Our Story
FOCO isn't just another sports merchandise brand-it's a movement built by fans, for fans. What began as a small project in a Boston apartment has grown into a trusted name in sports fan gear, known for quality, authenticity, and passion. Our journey reflects the same energy you feel when your team wins the championship: pure, unfiltered excitement.
How We Started
FOCO was founded in 2015 by Mark Reynolds and Lisa Chen, two lifelong sports fans who met in college during a heated debate about the greatest NBA teams of all time. Mark, a die-hard Boston Celtics fan, and Lisa, a New England Patriots superfan, bonded over their shared love for sports culture and the need for gear that truly represented their passion.
The idea for FOCO came after a frustrating experience: they couldn't find fan gear that matched their team pride without looking generic. They wanted something bold, fun, and authentic. That's when they decided to create their own line of sports merchandise-starting with customizable jerseys and accessories that allowed fans to express their loyalty in unique ways.
Their first product, a customizable NFL laptop sleeve, was an instant hit among local sports bars and fan meetups. Word spread quickly, and soon FOCO was shipping orders across the country.
Milestones and Achievements
2016: First Official Launch
FOCO officially launched its first product line, featuring 10 customizable items including jerseys, hats, and laptop sleeves. The company sold out of its initial inventory within three months, prompting the first expansion of production.
2018: Partnering with NFL and NBA Teams
FOCO secured its first licensing agreements with the New England Patriots and Boston Celtics, allowing the brand to produce officially licensed merchandise. This partnership significantly boosted credibility and sales, leading to expanded product lines in 2019.
2020: International Expansion
With demand growing globally, FOCO launched international shipping to Canada, the UK, and Australia. The brand also introduced a new line of neck gaiters designed for cold-weather sports fans, which became a top seller.
2022: Fan Loyalty Program Launch
To reward its growing community of fans, FOCO introduced a loyalty program offering exclusive discounts, early access to new products, and VIP event invitations. Over 50,000 customers signed up in the first year.
2023: 500,000+ Happy Customers
FOCO celebrated shipping its 500,000th order, a milestone that underscored the brand's growth from a small startup to a trusted name in sports fan gear. The company also launched a new line of football fan essentials, including tailgate-ready blankets and stadium seat cushions.
Mission and Values
At FOCO, we believe sports bring people together. Our mission is to empower fans to showcase their passion in creative, high-quality ways that go beyond the generic merchandise found in big-box stores.
Our Mission
Our mission is "To fuel fan passion through authentic, high-quality gear that celebrates team spirit and creates unforgettable moments."
We aim to be more than a merchandise company-we want to be part of the community. Whether it's through sponsoring local fan clubs, hosting watch parties, or collaborating with athletes, we're committed to building connections that last long after the final whistle.
We also prioritize sustainability. In 2023, we launched our Eco-Fan Initiative, shifting to recycled materials in 60% of our products and reducing packaging waste by 40%. Our goal is to make every piece of gear not just a fan statement, but a responsible choice.
Core Values
Fan First
Every decision we make starts with the fan. From product design to customer service, we prioritize what fans want, not what we think they need. We listen to feedback, adapt quickly, and always put our community first.
Authenticity
We don't do generic. Our designs are bold, our materials are premium, and our partnerships are real. Whether it's an officially licensed jersey or a custom accessory, we ensure every item reflects genuine team spirit.
Innovation
We're always pushing boundaries. From the first customizable laptop sleeve to our latest line of smart stadium gear, we're committed to bringing fresh, creative ideas to sports fan culture. We embrace technology, sustainability, and design to keep our products ahead of the curve.
Community
Sports aren't just games-they're shared experiences. We build communities around teams, events, and fan clubs. Whether it's through social media challenges, local meetups, or charity partnerships, we bring fans together to celebrate their passion.
Sustainability
We're committed to reducing our environmental footprint. In addition to using recycled materials, we've partnered with recycling programs to collect old jerseys and turn them into new products. Our goal is to make every fan gear purchase a step toward a greener future.
Meet the Team
Behind every great product is a team of dedicated individuals who share one thing in common: an unshakable love for sports. From our leadership to our employees, we're a group of fans, athletes, designers, and problem-solvers who are united by one goal-to make sports fandom more exciting, more personal, and more fun.
Leadership Team
Mark Reynolds
Co-Founder & CEO
Mark Reynolds is the driving force behind FOCO's vision and growth. With over 15 years of experience in retail and e-commerce, Mark previously led product development at a major sports apparel company before co-founding FOCO. His passion for the Boston Celtics and love for innovative product design have shaped FOCO's unique approach to fan gear.
Mark holds a degree in Business Administration from Boston University and is a certified scrum master. Outside of work, he coaches his son's youth basketball team and is known for his legendary tailgate BBQ skills.
Lisa Chen
Co-Founder & Chief Creative Officer
Lisa Chen brings creativity and authenticity to every product at FOCO. A former graphic designer for a major sports network, Lisa is responsible for the bold, eye-catching designs that define FOCO's brand. Her signature style blends humor, team spirit, and modern aesthetics-making FOCO gear instantly recognizable.
Lisa earned her BFA in Graphic Design from the Rhode Island School of Design and has been featured in Forbes' "30 Under 30" list for retail and e-commerce. She's also a certified yoga instructor and hosts annual "Design & Relax" retreats for women in the sports industry.
James Carter
Chief Operations Officer
James Carter oversees FOCO's supply chain, logistics, and customer experience. With a background in operations management at Amazon and Zappos, James has streamlined FOCO's production and shipping processes, ensuring that fans receive their orders quickly and accurately.
James holds an MBA from MIT Sloan and is a Six Sigma Green Belt. He's known for his calm demeanor, love of spreadsheets, and uncanny ability to find the best deals on bulk fabrics.
Priya Patel
Head of Marketing
Priya Patel leads FOCO's marketing strategy, from social media campaigns to influencer partnerships. With a background in digital marketing at Nike, Priya has helped FOCO grow its online presence through authentic, fan-driven content and strategic collaborations with athletes and celebrities.
Priya has a degree in Marketing from NYU and is a certified Google Analytics expert. She's also a competitive marathon runner and often incorporates her love for running into FOCO's fitness-focused campaigns.
Our Employees
While our leadership team sets the vision, it's our employees who bring it to life. From our customer service reps who turn frustrated fans into happy customers, to our designers who brainstorm the next big product, every member of the FOCO team plays a crucial role.
What makes our team special? It's not just our love for sports-it's our diverse backgrounds, shared values, and commitment to making a difference. Whether it's through our Eco-Fan Initiative or our annual "FOCO Cares" charity drive, our team is dedicated to using our platform for good.
Our office is a vibrant space filled with sports memorabilia, design sketches, and whiteboards covered in ideas. We're a mix of former athletes, artists, engineers, and customer service experts-all united by our love for sports and our desire to make FOCO the go-to brand for fans who want more than just generic merchandise.
We also prioritize work-life balance. Our employees enjoy flexible schedules, remote work options, and company-sponsored game days where we all wear our favorite jerseys and cheer on our teams together.
Want to join the FOCO team? Check out our open positions and see if you'd be a great fit!
Customer Testimonials
At FOCO, we're proud to have built a community of loyal fans who not only love our products but also feel a deep connection to our brand. Don't just take our word for it-here's what our customers are saying about their experiences with FOCO.
What Our Customers Say
David K.
New York Jets Fan
"I've bought FOCO gear for three different teams now, and each time I'm blown away by the quality. The NFL laptop sleeve I got for my brother is his favorite thing to bring to games. The customization options are endless, and the stitching is top-notch. FOCO isn't just another fan brand-it's the real deal."
Sarah M.
Boston Celtics Superfan
"I wear my FOCO Celtics jersey to every game, and I get so many compliments! The fit is perfect, and the material is super comfortable. Plus, the design is unique-I haven't seen anything like it in stores. FOCO is my go-to for all things Celtics gear."
Michael T.
Chicago Bears Fan
"The FOCO neck gaiter I bought last winter is a lifesaver. It's warm, breathable, and the Bears logo stands out. I even got one for my dad, and now we both wear them to games. FOCO's customer service is also top-notch-I had a question about sizing, and they responded within hours."
Emma L.
Green Bay Packers Fan
"I love that FOCO offers officially licensed gear that still feels unique and personal. I got a custom Packers beanie, and it's become my favorite winter accessory. Plus, knowing that a portion of the proceeds goes to charity makes me feel even better about supporting the brand."
Ryan P.
Detroit Lions Fan
"As a lifelong Lions fan, I've dealt with a lot of bad gear over the years. FOCO changed the game for me. Their Lions-themed products are high-quality, stylish, and actually represent the team well. I recently bought a FOCO Lions hoodie, and it's become my go-to for game days. The attention to detail is incredible-they even included a tiny Lions logo on the inside tag!"
These testimonials are just a small sample of the love we receive from our fans every day. We take pride in knowing that our gear is making a difference in people's lives-whether it's by enhancing their game-day experience, helping them stay warm at a winter tailgate, or simply giving them a way to show off their team pride.
We also love hearing from fans who have creative ways to use our products. Whether it's a teacher incorporating FOCO gear into a lesson plan, a parent making a custom jersey for their kid's birthday, or a pet owner dressing up their dog in team colors, we're always amazed by the ingenuity of our community.
Share Your StoryContact Us
Have questions about your order, want to share feedback, or just want to say hello? We'd love to hear from you! Our team is available to help with anything related to FOCO, from product inquiries to partnership opportunities.
